How this started
I spent three years writing blog posts that nobody read. Every article followed the standard advice: keyword research, proper headings, internal links, meta descriptions. Everything looked right on paper. Traffic stayed flat. The frustration of watching your work disappear into the void is hard to describe. You start questioning whether SEO even works or if it's all just luck and timing.
Then I worked with someone who actually knew what they were doing. They showed me why my content wasn't ranking, and it had nothing to do with following a checklist. It was about understanding search intent, structuring information properly, and writing in a way that both humans and algorithms could parse. Within two months, traffic tripled. Within six months, I was getting featured snippets.
Meloravinae exists because I wish someone had taught me this stuff years earlier. We run live webinars where you can see exactly how experienced SEO writers approach content creation. You watch the process unfold in real time, ask questions when something doesn't make sense, and walk away with techniques you can use immediately. No recordings. No pre-packaged courses. Just live teaching from people who write SEO content for a living.
What makes our webinars different
Real work sessions
We don't just talk about SEO writing. We do it live during the webinar. You watch as we research keywords, structure articles, optimize headers, and adjust content based on search intent. When something goes wrong or doesn't work as expected, you see how we troubleshoot it. This is how you learn to think like an SEO writer, not just follow steps.
Ask anything approach
Every webinar includes extended Q&A where you can dig into specific problems you're facing. Want to know why your article ranks on page three but won't move higher? Ask. Confused about how to handle keyword cannibalization? Ask. Our instructors have dealt with these exact issues hundreds of times and can give you concrete answers based on actual experience.
Tools we actually use
We show you the exact tools and workflows we rely on daily. You'll see how to use Ahrefs for competitor research, how to structure content in Google Docs for easy optimization, how to verify search intent before writing a single word. No affiliate links. No sponsored recommendations. Just the software and techniques that produce results when you're working under deadline pressure.
The people running these webinars
Elsie Vanhanen
Lead InstructorSpent eight years doing in-house SEO for SaaS companies before switching to teaching. Specialized in writing content for competitive technical niches where ranking requires precision. Handles most webinars on content structure and search intent analysis.
Tomasz Žukauskaitė
Technical SpecialistComes from a development background and handles the technical side of SEO content. Runs sessions on schema markup, page speed optimization, and how technical factors affect content performance. Good at explaining complex concepts without dumbing them down.
Aisling Bergström
Strategy AdvisorBuilt content operations for three different agencies before going independent. Focuses on teaching sustainable workflows and how to scale SEO writing without losing quality. Her webinars cover content planning, keyword clustering, and managing multiple content projects simultaneously.
What guides our teaching
Show the work
Every technique we teach is demonstrated live during webinars. You see the process from start to finish, including mistakes and corrections. No edited highlight reels. No perfect examples that hide the messy reality of actual SEO work.
Explain the why
Understanding why something works matters more than memorizing steps. We break down the logic behind each technique so you can adapt it to different situations. When algorithms change, you'll know how to adjust because you understand the underlying principles.
Test everything
SEO advice changes constantly and what worked last year might not work now. We test our methods regularly and update our teaching based on current results. If something stops performing, we tell you and show you what replaced it.
Stay practical
All our webinars focus on techniques you can implement immediately with tools you probably already have. We're not interested in advanced tactics that only work for enterprise sites with massive budgets. Everything we teach scales down to individual writers and small teams.